About Alli.

Movement has saved my life more more than once, and I believe it can do the same for others.

The first time movement saved my life was in January 2018. As a newly single mother of two, my mental health was low, and I knew I needed support. A session with a helpline therapist reminded me of my passion for movement, and soon after, I bought my first gym membership. Within a week, my intrusive thoughts began to improve.

The second time was in February 2023. After losing my little sister Laura to suicide and realizing I was stuck in another unhealthy relationship, I knew I needed something to pull me up and forward. I came across a post about an upcoming fitness competition and, without overthinking it, signed up. I poured everything into training—and ended up winning my pro card. That moment became a turning point. It gave me focus, reminded me of my strength, and showed me what’s possible when I fully commit to something I’m passionate about.

What started as ALLISON CULLEN STRONG (ACS) has grown into Love Yourself First (LYF)—the digital evolution of my purpose: inspiring women to prioritize their health through positive daily habits like gratitude journaling, devotion, prayer, intentional movement, and real food. These are the self-love habits I believe help lead to true happiness.

While I wouldn’t want to relive some experiences, they’ve undoubtedly shaped my journey, and I’m so grateful it all led me to sharing LYF with you now.

Thank you, and welcome to LYF x Alli.

"Know that you are loved. You are valuable. The world is better with you in it. Stay strong, keep going, and let movement help guide you."

— ALLI

Love Yourself First.

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